A tongue-in-cheek competitor brand to the mainstream lemon-lime sodas like Starry and Sprite, “Lem & Lym” was born because my college professor was worried that if I used Sprite’s likeness in my 20 second advert project there was maybe a fifty-fifty chance they would send their goons to kill me. And I have neither the lawyers nor the time for that scary scenario.

Lem & Lym pokes fun at other adverts’ tendency to blow the brand image way out of proportion when they show things like rocket launches and outrageous parties, and counters by proudly declaring that, despite not being able to save the world, Lem & Lym is simply better.